Overview

To commemorate the simultaneous release of Barbie and Oppenheimer, Layered Butter collaborated with artist Sean Longmore to create the "Barbenheimer" poster—a fusion of both films' aesthetics into a single, striking 18" x 24" piece.

My Role

• Concept Development: Collaborated with Sean Longmore to blend the contrasting themes of both films into a cohesive design.

• Production Oversight: Managed the offset lithography process to ensure high-quality prints.

• Marketing & Distribution: Coordinated the promotion and sale of the limited edition posters through Layered Butter's platforms.

Process

• Research: Analyzed visual elements from both films to identify complementary aspects for integration.

• Design: Balanced the vibrant, playful tones of Barbie with the intense, dramatic elements of Oppenheimer.

• Production: Supervised the offset lithography printing to maintain color fidelity and detail.

Results & Virality

• Viral Sensation: The poster captured global attention on social media, becoming a symbol of the “Barbenheimer” phenomenon. It was shared widely across platforms, including by influencers and fan communities.

• Sell-Out Success: Limited copies sold out within hours of release, with resell demand making it a sought-after collectible.

• Cultural Impact: The poster became a conversation starter, featured in numerous articles and praised for its creative blend of contrasting themes.