Overview

In collaboration with artist Tavo Montañez, Layered Butter created a bold, vibrant poster celebrating the legacy of Space Jam. This 24" x 36" screenprint captures the energy and nostalgia of the beloved 1996 film, merging classic cartoon aesthetics with Tavo’s unique artistic style.

My Role

• Creative Direction: Partnered with Tavo Montañez to refine the poster concept and ensure it honored the original film’s spirit.

• Production Management: Oversaw the screenprinting process, optimizing the multi-layered design for color vibrancy and detail.

• Promotion: Strategized and executed a marketing campaign that resonated with fans of the film and art collectors alike.

Process

• Design Collaboration: Worked with Tavo to develop a composition that featured iconic characters and themes from Space Jam while incorporating his distinctive artistic approach.

• Screenprinting: Collaborated with DL Screenprinting to ensure precise layering and a premium finish.

• Marketing Campaign: Leveraged social media and Layered Butter’s platform to generate buzz and engage with the Space Jam fanbase.

Results & Reception

• Fan Favorite: The poster became a hit with Space Jam enthusiasts and collectors, praised for its vibrant colors and dynamic design.

• Sell-Out Success: Limited edition prints sold out rapidly, solidifying its place as a standout addition to Layered Butter’s catalog.

• Cultural Impact: Recognized as a nostalgic yet modern tribute to the film, sparking excitement among fans and collectors alike.