Overview

Branding and Identity for Transcend Golf. Transcend Golf is the first fully private, automated facility in Mississauga, featuring five premium suites with technology from Trackman and Uneekor.

My Role

• Logo Design: Developed a sleek, modern logo that embodies the precision and motion of golf.

• Visual Identity: Designed a cohesive visual language, including typography, color palettes, and brand guidelines.

• Brand Strategy: Collaborated with the client to craft a narrative that bridges the gap between tradition and innovation in golf.

Logo Design

The Transcend Golf logo, a striking design of white gradient dots forming a dynamic sphere, symbolizes precision, motion, and modernity. The clean lines and spherical form evoke the essence of a golf ball in motion, while the contemporary pattern reflects the brand's mission to bridge tradition and innovation.

This timeless design anchors Transcend Golf's visual identity, ensuring it resonates across diverse platforms, from digital media to printed materials.

Process

1. Discovery & Research: Immersed myself in the world of golf, studying its history, aesthetics, and current trends to identify opportunities for innovation.

2. Concept Development: Explored various design directions, focusing on clean lines and dynamic forms to capture the essence of the sport.

3. Execution: Finalized the logo and visual system, ensuring scalability and versatility across digital and print platforms.

4. Deliverables: Provided a complete brand package, including logo files, brand guidelines, and assets for marketing materials.

Results

• Modern Appeal: The identity resonates with a diverse audience, combining the elegance of traditional golf with a contemporary edge.

• Recognition: The branding helped position Transcend Golf as an accessible yet premium brand, appealing to both seasoned players and newcomers.

• Client Success: With a strong branding foundation in place, Transcend Golf has successfully launched throughout Ontario.