Overview

To celebrate the 65th anniversary of Alfred Hitchcock’s Vertigo, Layered Butter collaborated with renowned artist Billy Butcher to create a bold reinterpretation of the classic film’s iconic visuals. This 24" x 36" screenprint reimagines the psychological thriller with a modern, minimalist twist, paying homage to the film’s timeless artistry.

My Role

• Creative Direction: Guided the concept development and artistic direction with artist Billy Butcher.

• Production Oversight: Managed the screenprinting process to ensure color accuracy and print quality.

• Marketing & Distribution: Launched the poster through Layered Butter’s channels, targeting film enthusiasts and collectors.

Process

• Research & Inspiration: Studied Vertigo’s thematic elements and iconic designs, focusing on the tension and hypnotic visuals.

• Design Collaboration: Worked with Billy Butcher to craft a minimalist yet striking composition that retained the film’s essence while offering a fresh perspective.

• Likeness Approvals: Collaborated with James Stewart and Kim Novak’s estate to officially sign off on their likeness.

• Screenprinting: Partnered with DL Screenprinting to execute a vibrant multi-color process, ensuring a premium finish.

Results & Impact

• Audience Reception: The poster was celebrated for its unique take on Vertigo and quickly became a must-have for Hitchcock fans and collectors.

• Cultural Buzz: Featured in film and design publications, the poster further established Layered Butter as a hub for premium alternative movie art.